Internet Marketing Trends

Internet marketing is cost effective and proven to produce results. More and more businesses are taking advantage of this medium including website development, email marketing, social networking and pay-per-click advertising.

In this relatively new marketing arena, trends come and go very quickly. Ensuring your success depends on staying in the know. Below is a list of current trends that are either holding steady or just starting to gain traction in the industry.

Blogging

A blog is a website maintained by an individual with regular entries of commentary. Some blogging services are free (Wordpress.com, Blogger.com) and can be a great way to get your name out there and share important updates, news or other information about your restaurant.

Check out the Grow My Restaurant Blog

Mobile Marketing

Sending messages to cell phones for dining discounts and promotions is becoming more prevalent. Through our partnership with OnMarketer, you can send out time-based messaging to your customers to inform them about happy hours, events and more!

Learn more about mobile marketing from OnMarketer

Social Networking

Social networks are online communities of people and groups who share similar interests (Facebook.com, MySpace.com). If you can reach these groups successfully, you give your customers the power to spread the word for you.

Reaching out is much more involved than starting a page on popular social networks and filling out your company info. You also have to attract other users by being interesting and engaging.

Integrating Offline and Online Services

You can increase your check size by offering a variety of ways for consumers to purchase from you. Giving your customers a chance to pre-order online, book a reservation online or simply print out a form for faxed orders opens up the ways they can engage with your restaurant.

Personalizing Email Communications

Customers only want targeted, relevant e-mails sent to them. Sending them personalized promotions will increase the likelihood of redemption and create better customer relations. If you're a registered PepsiCo customer, you can take advantage of a special discount we have through OnMarketer, a simple email marketing program.

Take into consideration these tips for a well-rounded marketing platform and successful online presence for your restaurant.